Events

American Cancer Society wants to be the Amazon of the nonprofit sector, in its online presence, anyway. It makes sense. Forbes ranked it as the 10th-largest U.S. charity in 2015, and as it has grown, it has significantly expanded its online footprint. So it's a smart move for the organization to model its user-experience after that of the world's largest online retailer...

Want inside nonprofit-leadership insights from the chief information officer at America's 10th-largest charity; a certified coach and consultant with a TEDx talk under her belt; the nonprofit branding expert who worked on the McGruff the Crime Dog marketing and promotional campaign; and other high-level nonprofit leaders? You've come to the right place...

The THRIVE Network, a Brooklyn-based nonprofit organization that offers programs and services to help individuals in need reach their full potential, hosted the first People Who THRIVE Cocktail Fundraiser presented by Lamb Financial Group on Oct. 21, 2015, at Ainsworth Park. The event, produced by the Indra Public Relations team, recognized five high-profile humanitarians for their involvement with various charitable organizations...

According to the The Arizona Republic, the Arizona Foundation for Charitable Support failed to distribute funds to the families of 19 firefighters killed in 2013's Yarnell Hill Wildfire. The funds were raised from a pair of charity golf tournaments that used the firefighting team's name and logo, at least once without permission...

I just wrapped up a great session with Otis Fulton and Robyn Mendez at Nonprofit PRO P2P in Baltimore speaking about how theories, data and strategies give us insight into the way we plan our event programs. Otis brought great insights on human behavior and motivation from his background as a psychologist and consultant, Robyn…

Are you at the NonProfit PRO P2P: Redefining Peer to Peer Conference? You should be! But if you couldn't make it, fear not: We’ll be providing live coverage of the event throughout the day, updating with key information, photos and tidbits from the conference. This post will serve as your go-to hub for everything, so make sure to check in throughout the day...

There is a worrying trend that may sound familiar to some of you: Fundraising event revenue online is down in the first half of 2015 versus the same time last year. Not in all cases of course, but in enough situations to warrant a discussion. Some of the data I have examined tell a pretty clear story. As audience shifts from desktop to mobile, the average gift online is declining. So even though there are more donations, the overall revenue is less than 
the same time period last year. What’s going on here...

There are a ton of conferences out there. It's impossible to make it to all of them, unless your job title is Professional Conference Go-er, or something. And even then, you'd need to hire an Associate Conference Go-er to keep up. There are that many. But, trust us, if you're a nonprofit professional whose work is even remotely related to peer-to-peer fundraising, you don't want to miss the NonProfit PRO P2P: Redefining Peer to Peer Conference, Oct. 1 in Baltimore. Here are five reasons why...

Total 2014 P2P event revenues were down 2.47 percent from 2013, and six of the top 10 programs saw losses, with three of them down double-digit percentage points. Those three events still grossed a combined $498.6 million last year, but the downward trend signifies that, even for big-time nonprofits, P2P fundraising events aren't exactly a sure thing. Does that mean you should abandon that run event you were planning? Far from it. But you should arm yourself with the latest in P2P event science to better your chances for success...

By August of last year, more than 3 million people had donated to the Ice Bucket Challenge, the majority of them first-time donors. It was a massive influx of dollars and donors, and ALS Association now had at its fingertips a deep pool of potential future donors. It was a huge opportunity. Converting even a fraction of those first-timers into repeat donors would have a massive, profound effect on future fundraising efforts...