E-mail

Predictive analytics improves email marketing results. That’s hard to dispute, but it’s not quite right. Relevant messaging and attractive offers improve email marketing results. Predictive analytics has the potential to help. It’s only potential because there is so much involved in doing it right.

Experian Marketing Services released its latest email benchmark report for the first quarter of 2015; one of the areas that analysts homed in on was inactive subscribers and reactivation.

DMA2010 sees the launch of AccuBaseE from AccuData Integrated Marketing.

Austin, Texas, November 17, 2009 — Convio today announced the winners of its third annual Innovator Awards as revealed at a ceremony last night at the Convio Summit, the company’s annual conference where more than 650 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies in email marketing, online fundraising, online marketing, social media and advocacy for nonprofits. The Innovator Awards recognize clients who have shown innovation and achievement through the use of Convio’s online fundraising and donor management software and services to better engage supporters to help fulfill their missions.

WALTHAM, Mass., November 11, 2009 — ClickSquared, the leading interactive relationship marketing firm, announced its relationship with SPCA International, a non-profit devoted to advancing the safety and well-being of animals. ClickSquared began working with SPCA International a few months ago to help it better communicate with its donor community. With a variety of databases in use, it was challenging to get a complete picture of each and every donor and to fully understand when, where and how they made donations.

The study Telling Stories, Building Relationships: How Non-Profits Can Create More Engaging Email Marketing Programs, recently released by e-mail deliverability firm Return Path, analyzes how nonprofits use the data they collect from constituents who sign up for e-mail communications and found some results that point to missed opportunities to enhance constituent communications. While 81 percent of advocacy organizations involved in the study requested geographic data from constituents, for example, only 12 percent actually used that data to customize or segment their e-mail campaigns.

November 4, 2009 — A new survey of 38 top nonprofits by Care2 reveals that many of these well known organizations are essentially flunking “Email Marketing 101.”  Perhaps the most damning statistic is that, on average, nonprofits are taking eight whole days to email a response to someone who signs up for their email list. The survey also showed that nonprofits are employing a wide variety of approaches – all over the map, really -- to welcome and cultivate new email subscribers, thereby indicating that there still is no widely adopted “best practice” for this situation. Yet another key finding was that most nonprofits don’t display email signup and registration opportunities prominently or particularly effectively on their sites. And the actual copy on the sign-up forms was pretty mediocre, too.

November 4, 2009 — Newspapers may be reporting on the demise of e-mail, and some research indicates that young people are turning more toward social networking than more traditional online communication, but college students still see e-mail as a critical medium for messages.

In its whitepaper "How Do You Measure Up?," Convio shares four online trends every fundraiser should know to make the most of his or her organization's online presence and to stay engaged and foster relationships with constituents.

BOSTON, October 27, 2009 — E-mail is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing. These are the findings of a new survey conducted by smartFOCUS, a leading international provider of multi-channel marketing software and services.