September 10, 2015 at 9:38 am
The deadline for entering the NonProfit PRO Gold Awards is just days away. While you’re thinking about all the remarkable work you’ve done that deserves to be recognized, consider this campaign from 2009 by the Physicians Committee for Responsible Medicine. Submitted by Lautman Maska Neill & Company, the “Department of Defense” series of emails centered on the suffering of animals used in combat training...
September 8, 2015 at 9:13 am
The deadline for the NonProfit PRO Gold Awards is just under a week from now, and after the Labor Day holiday weekend, hopefully you’re putting some last-minute touches on your entries. When you have a minute, take a look at one winner from 2010 by the Wildlife Conservation Society...
August 27, 2015 at 10:00 am
There was a time when email was enough. Remember the Sony Walkman and how you felt complete with it? Email was like that: it was all we needed for our professional and personal relationships online. But unlike the Walkman that was doomed by technology, email kept its mojo. And in the world of marketing strategies,…
August 26, 2015 at 10:31 am
Summer in Hollywood is about blockbuster movies and celebrity sightings. In the world of red carpets and premiere parties, stars range from A-listers, like George Clooney, to, well, not so highly rated celebs, like Carrot Top. The same could be said for your email customer contact list. Think of your most valuable, highly engaged email…
August 24, 2015 at 10:56 am
Bills and receipts are sexy to customers. OK, maybe not sexy, but customers do feel like those messages require action more often than “broadcast email,” so they open 72 percent and click on 30 percent of them from the top-performing quartile of companies, according to the “2015 Email Marketing Metrics Benchmark Study.” (opens as a…
August 18, 2015 at 12:31 pm
Just when search engine marketers were trying to get the Google Alphabet situation straight in their minds, a new professional consideration entered on the periphery. Barely noticed and also on Aug. 10, Search Engine Watch revealed that Google got a patent for allowing email marketing to aid in its search engine rankings. Actually, the patent…
August 12, 2015 at 1:11 pm
Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you make sure your fundraising messages get opened and read? What words and phrases get the…
August 11, 2015 at 2:17 pm
It is now a well-known and widespread fact that mobile web browsing is getting bigger, better, and growing exponentially. In fact, it is expected that, in the end of this year, 52.4 percent of all web browsing will be made using a mobile device, according to a study carried out by Statista. This means that,…
July 14, 2015 at 2:31 pm
Email marketing lends itself to a lot of creative endeavors. If your goal is to make this successful, you are will need to think outside of the box in order to get things done. It’s with that in mind that you should consider these 11 tips that will make sure that things go your way.…
June 29, 2015 at 1:32 pm
We’re all familiar with the term “best practice.” But, we all also know that the phrase can mean different things to different people, and in many cases is now synonymous with “mediocrity.” That’s why I want to make it clear that the best best practice is one that serves all who are involved in what…
