Gold Awards Flashback: Wildlife Conservation Society

The deadline for the NonProfit PRO Gold Awards is just under a week from now, and after the Labor Day holiday weekend, hopefully you’re putting some last-minute touches on your entries. When you have a minute, take a look at one winner from 2010 by the Wildlife Conservation Society.

The “Tiger Matching Gift” campaign, submitted by Schultz & Williams, marked the organization’s fundraising shift from transaction-based to philanthropy-focused.

Across both direct mail and email, previous donors were contacted and made aware of the urgency of the threats to tigers, as well as the potential to make a bigger difference with to a matching gift.

With a cost of just $0.13, this was a success worth roaring about.

You can read much more about the 2010 Multichannel Gold Award winner here.

Then get your submissions, however you feel they need to be shown, ready for the 2015 Gold Awards. The deadline is this coming Monday, Sept. 14. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2014 and Dec. 31, 2014.

Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75.

Each entry must be submitted individually and be accompanied by its own entry form and check. Please submit two copies of each entry.

Entries should be mailed to:

NonProfit PRO Gold Awards
1500 Spring Garden St., Suite 1200
Philadelphia, PA 19130
Attn: Sean Norris

You’ll find an entry form, tracking sheet and additional information here. We look forward to reviewing your entries and all of the outstanding campaigns!