The Small Secrets of Email Marketing in the Mobile Era

It is now a well-known and widespread fact that mobile web browsing is getting bigger, better, and growing exponentially. In fact, it is expected that, in the end of this year, 52.4 percent of all web browsing will be made using a mobile device, according to a study carried out by Statista. This means that, when 2016 starts, more than half of the entire web browsing will be mobile.

With this in mind, we can’t stress enough how important it is to launch email marketing campaigns that are optimized for mobile devices. Just think about it: how well are your emails being read on mobile devices?