E-mail

Do you feel like you’ve been on the receiving end of the same marketing advice for years? Or that the outdated hodgepodge of marketing tactics promoted by fundraising blogs, websites and experts often isn’t relevant to your fundraising strategy–and might actually be killing your fundraising results? Here's one I hear pretty often: "If you show…

As an email marketer, you’re probably aware of the myriad of mistakes you can make any time you create and send your campaign. From spelling mistakes, to broken links, to inaccurate segments, things can go wrong for even the savviest of marketers. This is probably why many marketers experience that all-too-familiar, knee-knocking fear before pushing…

For most industries, email deliverability is flat or down compared to last year. Are you able to buck that trend?

An online event for email marketers; a robust experience designed bringing you the hottest email marketing topics, experts, and tech!

In today’s digital age, when so much of marketing takes place behind a computer screen, it’s sometimes difficult to remember one of the most important parts of successful marketing—that the whole purpose is to connect with people. Think of how quickly and simply you can send an email. With just a few clicks of the…

Even amid the explosion of digital marketing technologies over the past few years, marketers keep returning to email. The reason is clear—for the 10th consecutive year, email is the highest ROI-generating channel for marketers. For every $1 invested, email marketing returns $38. It's 40 times more effective at acquiring new customers than Facebook and Twitter…

When we hear the term "email marketing," many of us instantly think of spam. Just like its edible namesake, email spam conjures images of bland, prepackaged, low-budget junk. As new social channels like Twitter, Snapchat, and Instagram change the way brands deliver fresh content and interact with their audiences, many marketers are allocating more time…

Email. Love it or hate it, one thing is for sure: You need to be using it in your fundraising efforts. But email is no longer new—in that regard, it has more in common with direct mail than it does with 
social media or other app-based channels. For some, 
it’s become routine and unsexy, and with that comes a dangerous tendency to view email as a necessary evil, rather than a bonafide fundraising and marketing workhorse...

As marketers flood inboxes with promotions, sales updates and other messages, how do brands entice consumers to open up an email instead of relegating it to spam? It might come down to the right words in the subject line. According to a new study from marketing technology company Experian Marketing Services, email campaigns with the…

Open rates are a tried-and-true email metric. As Matt Laudato, senior manager of big data and analytics for Constant Contact, puts it, “An email that's never opened is an email that never has a chance for that click, [and] never has a chance for that conversion.” But are marketers doing everything in their power to…