5 Ways to Stand Out This Giving Season

Do you feel like you’ve been on the receiving end of the same marketing advice for years? Or that the outdated hodgepodge of marketing tactics promoted by fundraising blogs, websites and experts often isn’t relevant to your fundraising strategy–and might actually be killing your fundraising results?

Here's one I hear pretty often:

"If you show them the logo three times, they’ll remember it."

Whenever someone offers marketing advice like this, my first impulse is to ask: "Do you have a study you can point me to that offers evidence in support of that claim?" As you might imagine, the conversation usually turns pretty quickly to other subjects.