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5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…

Email Marketing: Important or Impotent?
September 26, 2017 at 11:05 am

In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...

Using Other Sustainers to Invite New Monthly Donors
September 11, 2017 at 9:18 am

We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them...

Don't Let Your Email Appeal End Up in Spam
August 15, 2017 at 10:30 am

For the last few months, we have been constantly talking about the sector’s changing landscape and how it’s leaning digital. There have been countless reports on the benefits of utilizing different kinds of technologies...

A Sentence Can Make or Break Your Email Fundraising
August 7, 2017 at 10:21 am

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...

Donors Are Responding More to Personalized Emails (But Which Ones?)
July 27, 2017 at 11:01 am

What’s a trend that has been popping up on the nonprofit radar as of late? We’ll tell you: personalization. Let’s think realistically—anyone can write a letter or type up an email. The key is not to sound like an automated voice message...

Report: Online Revenues Continue to Increase
July 18, 2017 at 11:50 am

The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...

How Pacesetter utilized MindFire to help SFU raise 6 million dollars.
July 6, 2017 at 3:19 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn’t changing drastically in the near future. As a digital marketer, it’s fascinating to me because this sector seems ripe for […]