Email benchmarks are typically based on for-profit companies, but new benchmarks for the nonprofit sector found email engagement metrics vary between for-profit and nonprofit organizations. And for nonprofits, email campaign performance also can vary between large and small emails lists. 

In this episode of The NonProfit Voice Tech Series, Cherian Koshy, CFRE, vice president of development at Merit America and creator of Nonprofit Operating System, and Tim Sarrantonio, director of corporate brand at Neon One, join host Mark Becker to discuss email trends from “The Nonprofit Email Report.” 

Listen to the episode to discover the best practices for email subject lines, preview text and body copy to improve email engagement, as well as more about their session at this year’s BridgeTECH, “Nonprofit Email: Data-Backed Insights for Better Engagement.”


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