Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails
December 6, 2021 at 8:00 am

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications
November 16, 2021 at 11:19 am

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

Segmentation Secrets to Boost Revenue on Giving Tuesday and at Year-End
November 8, 2021 at 12:10 pm

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving Tuesday and year-end segmentation. Here are six recommended segments to leverage in your upcoming campaigns, as well as specific messages you can send to each one to maximize year-end giving.

How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising
October 22, 2021 at 8:45 am

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. But keep in mind that there’s no point in sending emails just to send emails. They need a purpose.

Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond
October 5, 2021 at 8:15 am

On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. So, let’s review what exactly has changed, and how nonprofits can best navigate Apple’s new features...