E-mail

Writing a call to action (CTA) that hits the spot every time is part art, part science. Here are five examples of winning CTAs.

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign.

Constant Contact announced a new integration with financial infrastructure platform, Stripe. This integration combines Stripe's easy-to-use platform with Constant Contact's powerful digital marketing tools.

There is no “versus” between direct mail and email. Yet, it’s essential to approach them differently with your writing.

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

Twilio published new research that explores how digital engagement is reshaping the way nonprofit organizations deliver services.

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

Generate leads and keep your audience up-to-date with the goings-on of your organization

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.