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The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

When Should You Give Up on a Lapsed Monthly Donor?
April 24, 2017 at 9:06 am

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

Delivering Emails that Deliver $$
April 12, 2017 at 9:02 am

Turnkey deploys hundreds of thousands of emails each month on behalf of dozens of nonprofits. Email communication is cheap, and its effects are measureable. It is a great channel to nurture and deepen relationships with constituents on which nonprofits depend...

8 Simple Steps to Better Email Open Rates
April 3, 2017 at 9:37 pm

Email is the bread and butter of digital marketing. While it’s important to have a number of communication channels through which to engage your community, no organization (for-profit or nonprofit) can afford to neglect email. But the importance and prevalence of email marketing is part of what makes it so difficult. When every organization is…

Don’t Forget to Thank Your Mid-Level Donors, Too!
March 13, 2017 at 3:11 pm

The No. 1 strategy for sustaining good-standing relationships with donors is by engaging with them on a personal level—not just the major donors, but all donors. And yes, this includes your mid-level donors, too...

GOP Senate Nonprofit Launches Obamacare Repeal Radio Ads
March 9, 2017 at 8:50 am

A major Republican nonprofit is rolling out radio ads in 10 states, pressuring senators to support the repeal and replacement of Obamacare just as a bill starts working its way through the House of Representatives. One Nation, which is controlled by allies of Senate Majority Leader Mitch McConnell, is airing the ads as the second…

Covenant House Emphasizes the Positive
February 12, 2017 at 4:53 pm

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups […]

Marketing Automation: It’s Not Going Away
February 8, 2017 at 9:39 am

Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...