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We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them...

For the last few months, we have been constantly talking about the sector’s changing landscape and how it’s leaning digital. There have been countless reports on the benefits of utilizing different kinds of technologies...

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...

What’s a trend that has been popping up on the nonprofit radar as of late? We’ll tell you: personalization. Let’s think realistically—anyone can write a letter or type up an email. The key is not to sound like an automated voice message...

The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...

We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them. Call them up, and ask them if they’re willing to […]

We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them. Call them up, and ask them if they’re willing to […]

With today’s ever-changing landscape, fundraisers who want to be successful also need to be great marketers—and keep up-to-speed with the latest trends, strategies and platforms….

Direct mail dates back to 1,000 B.C. when an Egyptian landowner advertised a gold reward for the return of one his slaves—all finely scripted on a piece of papyrus. For a marketing strategy that ancient, you would think direct mail’s days might be numbered, right? Think again...

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...