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Report: Online Revenues Continue to Increase
July 18, 2017 at 11:50 am

The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things...

How Pacesetter utilized MindFire to help SFU raise 6 million dollars.
July 6, 2017 at 3:19 pm

The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things. Donors are embracing it because it enables them to connect and […]

Marketing Strategies: Direct Mail vs. Email
May 23, 2017 at 11:02 am

Direct mail dates back to 1,000 B.C. when an Egyptian landowner advertised a gold reward for the return of one his slaves—all finely scripted on a piece of papyrus. For a marketing strategy that ancient, you would think direct mail’s days might be numbered, right? Think again...

Newsletter Tips for Your Nonprofit
May 15, 2017 at 10:47 am

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

Is an Auto-Responder Message Enough Recognition for a New Monthly Donor?
May 15, 2017 at 10:12 am

What’s the monthly donor experience when he or she fills in the online donation form and clicks the button to submit? In virtually all online donation platforms, it’s a two-step process. The minute the donor hits submit, he or she gets an auto-responder message, confirming that wonderful monthly gift...

How to Supercharge Your Direct Mail ROI
May 10, 2017 at 10:27 am

The nonprofit landscape is changing. You see it featured in every other article you come across—at least I do. I’m beginning to see a trend that’s here to stay: We’re switching gears and becoming more and more focused on the digital side of things. Donors are embracing it because it enables them to connect and […]

Should You ‘Hit People Up’ and ‘Twist Their Arms’ For Gifts?
May 8, 2017 at 10:32 am

Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising...

Top 5 Digital Skills For Nonprofit Professionals
April 27, 2017 at 9:12 am

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...