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Marketing Strategies: Direct Mail vs. Email
May 23, 2017 at 11:02 am

Direct mail dates back to 1,000 B.C. when an Egyptian landowner advertised a gold reward for the return of one his slaves—all finely scripted on a piece of papyrus. For a marketing strategy that ancient, you would think direct mail’s days might be numbered, right? Think again...

Newsletter Tips for Your Nonprofit
May 15, 2017 at 10:47 am

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

Is an Auto-Responder Message Enough Recognition for a New Monthly Donor?
May 15, 2017 at 10:12 am

What’s the monthly donor experience when he or she fills in the online donation form and clicks the button to submit? In virtually all online donation platforms, it’s a two-step process. The minute the donor hits submit, he or she gets an auto-responder message, confirming that wonderful monthly gift...

How to Supercharge Your Direct Mail ROI
May 10, 2017 at 10:27 am

Direct mail dates back to 1,000 B.C. when an Egyptian landowner advertised a gold reward for the return of one his slaves—all finely scripted on a piece of papyrus. For a marketing strategy that ancient, you would think direct mail’s days might be numbered, right? Think again. Proactive Marketing released a report comparing direct mail and […]

Should You ‘Hit People Up’ and ‘Twist Their Arms’ For Gifts?
May 8, 2017 at 10:32 am

Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising...

Top 5 Digital Skills For Nonprofit Professionals
April 27, 2017 at 9:12 am

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

When Should You Give Up on a Lapsed Monthly Donor?
April 24, 2017 at 9:06 am

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

Delivering Emails that Deliver $$
April 12, 2017 at 9:02 am

Turnkey deploys hundreds of thousands of emails each month on behalf of dozens of nonprofits. Email communication is cheap, and its effects are measureable. It is a great channel to nurture and deepen relationships with constituents on which nonprofits depend...

8 Simple Steps to Better Email Open Rates
April 3, 2017 at 9:37 pm

Email is the bread and butter of digital marketing. While it’s important to have a number of communication channels through which to engage your community, no organization (for-profit or nonprofit) can afford to neglect email. But the importance and prevalence of email marketing is part of what makes it so difficult. When every organization is…