Cause Marketing

Echo Paper Store Announces Trees for the Future Partnership to Give Back to the Environment
July 7, 2009

July 7, 2009 — Echo Paper Store (Echo), an online store exclusively offering 100 percent post-consumer waste (PCW) recycled office paper by Envirographic 100, announced today that they are implementing a program to give back even more to the environment. Echo has established a partnership with Trees for the Future, a 501(c)3 non-profit organization that is dedicated to planting trees to help communities around the world.

SponsorPark Helps Connect Corporate Sponsors With Strategic Sponsorship Opportunities
July 7, 2009

July 7, 2009 — With many companies across the country freezing  marketing and sponsorship budgets during these uncertain economic times, pairing together the right sponsorship opportunity with the sponsor seeking a beneficial return on investment is more important than it ever has been. SponsorPark offers a dynamic Internet-based tool to proactively bring more sponsors and sponsorship opportunities together during these critical times to ensure programs such as the arts, music and causes can find important funding to continue their mission.

Pro Bono Spots Soak Up More Commercial Time
July 1, 2009

June 30, 2009, The New York Times — FOR almost 65 years, Smokey Bear has been reminding Americans, “Only you can prevent forest fires” (and, more recently, wildfires). As the economy faltered, it turned out, Smokey was sharing screen time — and exposure in other media — with pro bono advertising intended to prevent home foreclosures, encourage financial literacy and keep students from dropping out of high school.

Walmart Foundation Expands Hunger Relief Efforts, Donates More Than $7.8 Million to Support Summer Feeding Programs and U.S. Food Banks
June 24, 2009

BENTONVILLE, Ark., June 24, 2009 — The Walmart Foundation is donating $7.8 million to support food banks and provide healthy, summer meals to children who receive free or reduced-price lunches during the school year. Through partnerships with Boys & Girls Clubs of America, Feeding America, and local non-profits in the 10 states where children are most at risk of hunger, Walmart and its Foundation will help assure that their neighbors and those in local communities have access to nutritious food.

U-Haul Customers Give $1 Million to Charity
June 22, 2009

PHOENIX, June 22, 2009 — U-Haul and The Conservation Fund today announced a major milestone in the effort to fight climate change and restore America's forests with the donation of more than $1 million from U-Haul customers to The Conservation Fund's Go Zero(R) program which plants trees to trap carbon dioxide emissions.

CITGO Petroleum Launches FuelingGood Promotion
June 22, 2009

HOUSTON, June 22, 2009 — At a time when there seems to be no shortage of bad news, CITGO Petroleum Corporation has launched FuelingGood, a program dedicated to local heroes who do good work in their communities. Launched June 1 and extending through the end of the year, the promotion rewards CITGO gift cards to those people who do the most good.

Kellogg Donates Day's Worth of Production
June 19, 2009

June 18, 2009, The Battle Creek Enquirer — Kellogg Co. is making good on a promise to donate a day's worth of cereal — more than 55 million servings — that could have been sold to consumers for an estimated $10 million.