SponsorPark Helps Connect Corporate Sponsors With Strategic Sponsorship Opportunities
July 7, 2009 — With many companies across the country freezing marketing and sponsorship budgets during these uncertain economic times, pairing together the right sponsorship opportunity with the sponsor seeking a beneficial return on investment is more important than it ever has been. SponsorPark offers a dynamic Internet-based tool to proactively bring more sponsors and sponsorship opportunities together during these critical times to ensure programs such as the arts, music and causes can find important funding to continue their mission.
“We want to help bring sponsors and sponsorship opportunities together in mutually beneficial relationships so these important community programs can continue during these uncertain times,” said SponsorPark Co-Founder Emily Taylor. “In fact, a report from IEG said despite the economy, 60 percent of sponsors are looking for new sponsorship partners. On the other hand, we have also heard distressing stories about programs having to close, such as the Las Vegas Museum of Art, due to the inability to find ongoing sponsorship support.”
SponsorPark enables companies seeking sponsors to easily walk through the process of presenting their information in a clear and concise manner and demonstrate an enhanced return on investment for potential sponsors. By assisting them to create and upload a full package of benefits for a potentially nationwide list of sponsors, the organization can use SponsorPark to present a more valuable proposalto a larger audience.
The web tool also helps present the information in a clear and concise way that helps sponsors more easily evaluate requests for sponsorships that fit with the company mission and deliver a true return on sponsorship investment. A recent report from IEG has indicated that 52 percent of sponsors say their return on investment from sponsorship will actually increase or stay the samein 2009 compared to 2008. SponsorPark plans to make that process even easier.
“SponsorPark helps firms better present their sponsorship proposal to facilitate proactive communication and mutually beneficial relationships between the organization and potential sponsors,” Taylor said. “We found many organizations were not familiar with how to write a sponsorship proposal or even which elements were considered to be highly relevant and required to move on to the next steps in the process of determining a partnership.”
The site has already attracted a number of large sponsors seeking sponsorship opportunities such as Porsche, Principal Financial, Stub Hub, Rice University, OneHeart.org, Printmakers, Publix and Citizen’s Bank. Some of the notable companies seeking sponsorship include Madame Tussauds, the Boy Scouts, Taste of Atlanta, PEP, Lingerie New York, Omaha’s Henry Doorly Zoo and Save Planet Blue.
“SponsorPark fills the void between sponsors and sponsorship opportunities, giving each side a very valuable tool of communicating offers directly,” said Victoria Lauren, creator of Save Planet Blue, an interactive children’s environmental education website located on the Internet at www.saveplanetblue.com. “This is a resource that has made sponsorship connection simple and concise.”
Most importantly, their comprehensive web tool at www.sponsorpark.com is currently free to help sponsors and sponsorship opportunities to connect. The company is focusing initially on the arts, entertainment, sports, causes and festivals/fairs, but any profit or non-profit organization needing a sponsor or looking for a sponsorship opportunity is welcome to participate.
To check out the current list of organizations seeking a sponsor, or to register your sponsorship opportunity, please check them out on the web at www.sponsorpark.com.