Cause Marketing

SponsorPark Offers Organizations 10 Key Tips to Finding a Sponsor for Their Next Event or Program
July 16, 2009

OMAHA, Neb., July 16, 2009 — Finding a sponsor for an upcoming festival, fair or non-profit program has become a lot more difficult with the downturn in the economy. Not only are corporate sponsors more limited in the amount of dollars available for potential sponsorships, but they are also more careful in measuring a return on investment from their sponsorship and charitable donation dollars.

Full Lineup of Charity Work by Yankees
July 16, 2009

July 15, 2009, The New York Times — Jason Zillo wrote “Hope Week” on the bulletin board in his office at the old Yankee Stadium last November. Zillo, the Yankees’ media relations director, did not know if the week would ever happen, but he wanted a daily reminder. He wanted his staff to see the reminder, too.

CVS Caremark Charitable Trust Invests $300,000 in Easter Seals' Autism Services for Young Children
July 14, 2009

CHICAGO, July 14, 2009 — The CVS Caremark Charitable Trust announced a $300,000 grant to Easter Seals to advance evidence-based autism services for young children nationwide. The grant, made possible through the CVS Caremark All Kids Can Program(TM), is in response to families' need for greater access to autism services as reflected in key findings of Easter Seals' recent Living with Autism Study.* These funds enhance nearly $6 million already provided to Easter Seals through the All Kids Can Program in which Easter Seals is a national partner.

SNICKERS(R) Brand and David Arquette Make a Big Move to Help Feeding America Bar Hunger
July 14, 2009

HACKETTSTOWN, N.J., July 14, 2009 — Mars Snackfood US announced today that its SNICKERS(R) Brand is teaming up with Feeding America to 'Bar Hunger' - a campaign to help the one in eight Americans struggling with hunger(1). As part of 'Bar Hunger,' SNICKERS will donate the equivalent of at least three million meals to Feeding America in 2009. The brand will also educate and inspire Americans to help through special branding and educational verbiage on its SNICKERS packaging, dedicated national advertising, its Facebook(R) Page located at, as well as series of events throughout the year.

Applebee’s, Corner Bakery Cafe and Its Neighborhoods Unite to Raise $1.6 Million for Alex’s Lemonade Stand Foundation
July 13, 2009

July 13, 2009 —  Applebee’s Neighborhood Grill and Bar, and Corner Bakery Cafe today announced it has raised more than $1.6 million for Alex’s Lemonade Stand Foundation (ALSF). For the fifth year running, the event was led by The Rose Group, a Pennsylvania-based franchisee of Applebee’s and Corner Bakery Cafe restaurants, and its partner Apple American Group. The companies have rallied support from their local communities, raising much needed money for pediatric cancer research in memory of Alex Scott, who dedicated her short life to battling childhood cancer “one cup of lemonade at a time.”

Bank of America Issues 'Hits for Hunger' Challenge to MLB All-Stars During 80th Midsummer Classic, Pledges $5,000 for Every Recorded Hit to Benefit Feeding America
July 7, 2009

July 7, 2009 —  When Major League Baseball All-Stars step to the plate during the 80th Midsummer Classic, they will have an added incentive to produce hits. In response to the growing need for emergency food assistance nationwide, the Bank of America Charitable Foundation will donate $5,000 for every recorded hit in the MLB All-Star Game to Feeding America, the nation's leading hunger-relief organization.