CITGO Petroleum Launches FuelingGood Promotion
HOUSTON, June 22, 2009 — At a time when there seems to be no shortage of bad news, CITGO Petroleum Corporation has launched FuelingGood, a program dedicated to local heroes who do good work in their communities. Launched June 1 and extending through the end of the year, the promotion rewards CITGO gift cards to those people who do the most good.
The promotion works like this. Local community heroes submit their personal stories of how they support their communities to www.FuelingGood.com. Five finalists will be selected from the entries and posted to the FuelingGood Web site. Then America will vote each month on the cause and the individual they think is doing the most good. The entry each month that receives the most votes from the American public will win a CITGO gift card valued at a year’s supply of fuel from CITGO. The other four finalists will win $50 CITGO gift cards. The monthly promotion runs from June through November, with a “last chance” round of voting in December for all the remaining finalists of the previous six months.
Underlying the promotion is the notion that while the spirit of helping others is alive and well, many good deeds simply go unnoticed. Additionally, with today's economy, people might not be able to provide donations to their favorite charities, but through FuelingGood they can nominate their local heroes for the good work being done. And those nominations that receive the most votes from those visiting the site are further promoted and rewarded with CITGO gift cards. Within the 27 states of the CITGO gasoline network footprint, any act of good will, from an individual using their own time to help a local school team make it to the state finals, to someone helping an elderly neighbor with errands – and everything in between – is eligible.