Annual Campaigns

It's Never Too Early to Think About Next Year's Holiday Giving Campaign
December 7, 2011

If your organization already has an online holiday campaign underway, congratulations and best of luck this season! If not, hopefully this offers some inspiration for planning a winning holiday campaign next year. Remember, the first step is putting a date on the calendar next summer to plan!

Ready or Not, Year-End Is Coming
November 28, 2011

If you haven't gotten your year-end fundraising plans finalized yet, all hope is not lost. Yes, you are behind. And yes, you need to make some serious changes for 2012 (we'll get to that later).

Rutgers University raises record $137 million in private donations
September 14, 2011

Thanks in part to an anonymous $27 million gift — the largest in the university’s history — Rutgers raised a record $137.4 million in private donations during the 2010-11 academic year, the school announced Wednesday.

More than 90 percent of the year’s fundraising will support academic programs and other initiatives that directly benefit students, President Richard L. McCormick said in a press release issued by the Rutgers University Foundation.

Juggling and the Fine Art of Fundraising
August 1, 2011

Continuing our four-part series on successful fundraising campaigns from the past year, here are case studies on Stop Hunger Now's Haiti Relief campaign and the Salvation Army's annual Red Kettle Drive.

Hot Copy to Melt Hearts During the Cold Months
August 1, 2011

If you are among the many nonprofits that raise 40 percent or more of their annual incomes in December, you might already be thinking about your year-end appeals. Indeed, with so much at stake, beginning the process during the hot summer months barely can be considered an early start.

George Washington University fundraising bucks national trends
June 13, 2011

Annual giving to George Washington University increased 9 percent in 2011, with annual donations to the university topping $5.3 million as of June 6.

Annual giving — all directly solicited gifts of up to $25,000 — represents 5.7 percent of the $92 million raised by GW so far this year. Complete fundraising totals will not be calculated until after the end of the fiscal year, June 30.

Last year, giving reached $4.8 million, up 14 percent from 2008.

Although annual giving rose, overall fundraising remains comparable to last fiscal year, when GW took in $93.82 million.

Wining and Dining Donors
June 1, 2011

We've all heard the studies that claim a glass of wine with dinner is good for your health. As it turns out, injecting a little bit of wine into your organization's special events can be quite good for your fundraising health as well.

Toys“R”Us Raises More Than $3 Million Across North America to Support Autism Speaks During “Be a Hero for Autism” Campaign
May 17, 2011

Toys“R”Us announced its fifth annual nationwide in-store fundraising campaign to benefit Autism Speaks, North America’s largest autism science and advocacy organization, raised more than $3 million across the U.S. and Canada. Coinciding with Autism Awareness Month in April, all Toys“R”Us and Babies“R”Us stores in North America, along with and, encouraged customers to donate. The campaign raised $2.3 million in the U.S. and $700,000 in Canada. Donations collected will help fund global biomedical research for autism, raise public awareness about the disorder and provide support for families affected by autism.

United Way campaign tops $4.5M, sets record
April 28, 2011

Despite a tough economy, the United Way of the Southern Tier’s 2010 fundraising campaign set an all-time record, bringing in more than $4.5 million in community donations, officials announced Tuesday.

The campaign total of $4,533,643 was an increase of $134,631 from 2009. It broke the previous record, set in 2008, by nearly $5,000.