Annual Campaigns

George Washington University fundraising bucks national trends
June 13, 2011

Annual giving to George Washington University increased 9 percent in 2011, with annual donations to the university topping $5.3 million as of June 6.

Annual giving — all directly solicited gifts of up to $25,000 — represents 5.7 percent of the $92 million raised by GW so far this year. Complete fundraising totals will not be calculated until after the end of the fiscal year, June 30.

Last year, giving reached $4.8 million, up 14 percent from 2008.

Although annual giving rose, overall fundraising remains comparable to last fiscal year, when GW took in $93.82 million.

Wining and Dining Donors
June 1, 2011

We've all heard the studies that claim a glass of wine with dinner is good for your health. As it turns out, injecting a little bit of wine into your organization's special events can be quite good for your fundraising health as well.

Toys“R”Us Raises More Than $3 Million Across North America to Support Autism Speaks During “Be a Hero for Autism” Campaign
May 17, 2011

Toys“R”Us announced its fifth annual nationwide in-store fundraising campaign to benefit Autism Speaks, North America’s largest autism science and advocacy organization, raised more than $3 million across the U.S. and Canada. Coinciding with Autism Awareness Month in April, all Toys“R”Us and Babies“R”Us stores in North America, along with Toysrus.com/AutismSpeaks and Toysrus.ca, encouraged customers to donate. The campaign raised $2.3 million in the U.S. and $700,000 in Canada. Donations collected will help fund global biomedical research for autism, raise public awareness about the disorder and provide support for families affected by autism.

United Way campaign tops $4.5M, sets record
April 28, 2011

Despite a tough economy, the United Way of the Southern Tier’s 2010 fundraising campaign set an all-time record, bringing in more than $4.5 million in community donations, officials announced Tuesday.

The campaign total of $4,533,643 was an increase of $134,631 from 2009. It broke the previous record, set in 2008, by nearly $5,000.

Best practices for annual-giving programs
March 4, 2011

Even with a strong annual-giving program in place, I found the greatest payoff came from looking deeply to evaluate the program comprehensively and strategically.

Each year, by introducing one strategic, well-planned, high-impact change, we were able to see more than 10 percent growth annually.

Over time, I compiled a list of best practices to help me evaluate my program and stay focused on the essentials:

Salvation Army Sets Red Kettle Record for Sixth Straight Year
February 25, 2011

The Salvation Army raised a record $142 million during the 2010 annual Red Kettle Christmas Campaign. The increase of just over two percent from 2009’s record of $139 million raised reflects the continued determination of every American to support their neighbors during challenging economic times. The Salvation Army’s 2010 campaign employed traditional efforts with volunteers, celebrity endorsements and corporate partners such as Walmart and Sam’s Club, along with new technology and social media tools to set a campaign record for the sixth year in a row.

Charities Try New Tactics to Persuade Gloomy Donors to Give
December 15, 2010

As charities gear up for the third holiday fund-raising season in a down economy, nonprofits are searching for ways to unlock the Grinch-like spirit gripping many donors. But finding new approaches that produce strong results remains elusive for many groups.

An organizations seeking a new way to solicit is the Nature Conservancy — starting its online year-end campaign 15 days earlier this year. But the organization is avoiding asking for money right away, instead spotlighting what scientists say about environmental issues and other topics.

Farewell, Digital World. (It’s All for a Cause.)
November 30, 2010

Wednesday is World AIDS Day, and many celebrities will stop communicating via Twitter and Facebook. They will not be resuscitated, they say, until their fans donate $1 million.

It’s all part of the latest gambit by the singer-songwriter Alicia Keys to raise money for her charity, Keep a Child Alive, which finances medical care and support services for children and families affected by H.I.V. and AIDS in Africa and India.