Stand Apart From the Crowd — Year-End Fundraising Campaigns

Whether there is a specific focus around the holidays or not, many nonprofits choose this time of year to kick off their annual fundraising appeals. For some, it can yield a good percentage of their overall annual fundraising, but for others, their campaigns can fall flat. The following are some simple steps any organization can take to revive its annual appeal, better engage its donors and make one last final fundraising push.