Tips to Maximize Your End-of-Year Fundraising
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Did you know organizations could raise 40 percent of their individual donations in the month of December by maximizing their end-of-year fundraising appeals? In fact, data shows more dollars are donated online in the last five days of December than in the other three weeks combined. For most organizations — particularly those who solicit tax-deductible gifts — the year’s online fundraising is a pie with six slices.