Annual Campaigns

5 Things to Do Now for Year-End Fundraising Success
September 18, 2013

The year-end fundraising season is almost here. It’s tempting to put off your planning for a few more weeks, but don’t give in to procrastination. Proper planning now is like insurance for a strong fundraising finish in 2013. Take a moment this week to assess your progress toward your year-end campaign plans. Here are five ways to make sure you’re ready: 1. Review your results. 2. Set a goal. 3. Create a plan. 4. Craft your key messages. 5. Test your process.

End-of-Year Campaign Planning: 6 Things to Get Done in September
September 13, 2013

Have you peeked at your calendar today? We’re just two months away from much of your end-of-year campaign prep work needing to be finished up. One of the main differences I’ve seen between successful campaigns and those that aren’t is that successful campaigns are planned earlier. When it comes to your end-of-year campaign, that means now.

So if you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September …

Tips to Maximize Your End-of-Year Fundraising
August 20, 2013

Did you know organizations could raise 40 percent of their individual donations in the month of December by maximizing their end-of-year fundraising appeals? In fact, data shows more dollars are donated online in the last five days of December than in the other three weeks combined. For most organizations — particularly those who solicit tax-deductible gifts — the year’s online fundraising is a pie with six slices.

Work the Plan!
June 26, 2013

Create a great plan. Execute. Fine-tune. Execute. Fine-tune. Even after great success, pull out the plan and execute, fine-tune, execute ...

Quieting a Ticking Clock: Fundraising for the End of the Fiscal Year
June 24, 2013

Like it or not, June 30 is right around the corner. If this marks the end of your fiscal year, this week can be pretty stressful. What’s the best way to alleviate that stress? Activate some simple strategies to finish the year on a strong note. Here’s a simple checklist to make sure you don’t leave money on the table.

First, create a list of donors from the past three years that haven’t given this year. Next, make sure all potential prospects have been solicited. Finally, make calls to individuals with unpaid pledges.

3 Ways to Jump-Start Year-End Giving by Planning Your Fall Fundraising Now
June 4, 2013

Nonprofits are making a big mistake when reading studies that show that more than 50 percent of charitable giving happens in December. They are putting off their year-end appeals until December! Generous year-end giving isn’t merely the result of a barrage of appeals and e-mails in the last weeks of the year. Successful year-end fundraising takes strategic planning. Here are three tips to help you jump-start your fall fundraising.

2012 a Stable Year for Higher Education Annual Funds
April 30, 2013

Blackbaud announced the availability of the 2012 Index of Higher Education Fundraising Performance, a report that provides a summary of key performance indicators of annual funds at more than 100 public and private institutions. “Fundraising for higher education annual funds in fiscal year 2012 can best be described as stable, or flat,” said Shaun Keister, author of the report and vice chancellor of development at UC Davis.

A Dozen Year-End Fundraising Ideas
September 1, 2012

No time like the present to start your year-end fundraising planning. To get you going, our early Christmas gift to you is 12 new and old ideas to make this year even better than last — maybe your best ever!