Infographic: #GivingTuesday in the Minds of Millennials
#GivingTuesday—it’s almost here. You’ve spent countless hours planning your campaigns, crafting the perfect emails, prepping your donation pages, fashioning the perfect tweets (the day does have its own hashtag, after all).
So, will it serve as a way to get those wily, social media-savvy millennials involved in philanthropy? According to “#GivingTuesday in the Minds of Millennials,” an infographic from Crossroads, a Kansas City, Missouri-based public relations firm with a specialty in cause branding—sort of.
The survey of 589 adults, ages 18 to 34, indicated that 38 percent of millennials plan to participate in #GivingTuesday 2015.
"While this is up from the 8 percent of millennials who said they participated in #GivingTuesday last year, there's room for improvement," said Mike Swenson, president of Crossroads and cause branding expert, in a press release.
Another sign of hope? This percentage is in close range to the 39 percent of millennials who said they’d be participating in the better known, consumer-driven days: Black Friday and Cyber Monday.
The infographic offers additional takeaways on how to expect millennials to join the movement:
- Human services (56 percent), education (46 percent) and health-related (34 percent) are the causes most important to millennials.
- Donating food, clothing or other goods are the most common means in which the generation plans to give.
- Of those who will make a monetary donation, 75 percent will donate $50 or less.
#GivingTuesday continues to grow each year, and so it follows that millennial involvement will, too. Embrace the generation’s #GivingTuesday techniques and use them as a means to foster stronger relationships in 2016—they’re the donors of the future.
View the full infographic here.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.