2. Are you trying to reach a new audience?
If yes, the odds are very high that you need to redesign. Organizations are increasingly trying to reach multiple audiences with differing priorities and interests and needs. Reaching out to a new audience is a clear impetus to redesign.
3. Has your organization launched a new product or service in the last six months?
If so, you almost certainly need a redesign unless you designed your existing site to accommodate new product launches.
You Might Need to Redesign Your Web Site If …
2. Are you trying to reach a new audience?
If yes, the odds are very high that you need to redesign. Organizations are increasingly trying to reach multiple audiences with differing priorities and interests and needs. Reaching out to a new audience is a clear impetus to redesign.
3. Has your organization launched a new product or service in the last six months?
If so, you almost certainly need a redesign unless you designed your existing site to accommodate new product launches.