This is one of the hardest issues to address. It goes back to your goals and your audience’s needs. We know because we help clients devise meaningful ways for their audiences to take action. If you are not getting results you reasonably expect from your visitors, it’s probably time to consider a redesign.
14. Does your site generate the data you need to make business decisions?
One of the great strengths of Internet technology is that it allows Web sites to track what users do and report those activities back to the site owner. Not all Web sites track visitor activity as broadly and deeply as they should.
If your site does not generate the data you need, you may need to consider a redesign or the addition of software that will give you the data you need in the form you need it to make wise decisions.
15. Can aging baby boomers and those with physical limitations do everything on your Web site that a person who does not have a disability can do?
The leading edge of the huge baby boom generation is eyeing retirement … through eyeglasses. Succumbing to the creeping limitations of old age, baby boomers are beginning to struggle with the small type, short text links and tiny selection boxes that characterize all too many Web pages; they are finding the mouse painfully similar to a mousetrap.
If that sounds like your organization’s Web site, you need to consider a redesign. A federal appeals court ruling in late 2006 may provide additional impetus for your consideration. The court ruled that Target Corp. violated the Americans with Disabilities Act because its Web site was not accessible to the blind. The court rejected Target’s argument that only its physical stores were covered by civil rights laws; it ruled instead that all services provided by Target, including its Web site, must be accessible to persons with disabilities.
You Might Need to Redesign Your Web Site If …
This is one of the hardest issues to address. It goes back to your goals and your audience’s needs. We know because we help clients devise meaningful ways for their audiences to take action. If you are not getting results you reasonably expect from your visitors, it’s probably time to consider a redesign.
14. Does your site generate the data you need to make business decisions?
One of the great strengths of Internet technology is that it allows Web sites to track what users do and report those activities back to the site owner. Not all Web sites track visitor activity as broadly and deeply as they should.
If your site does not generate the data you need, you may need to consider a redesign or the addition of software that will give you the data you need in the form you need it to make wise decisions.
15. Can aging baby boomers and those with physical limitations do everything on your Web site that a person who does not have a disability can do?
The leading edge of the huge baby boom generation is eyeing retirement … through eyeglasses. Succumbing to the creeping limitations of old age, baby boomers are beginning to struggle with the small type, short text links and tiny selection boxes that characterize all too many Web pages; they are finding the mouse painfully similar to a mousetrap.
If that sounds like your organization’s Web site, you need to consider a redesign. A federal appeals court ruling in late 2006 may provide additional impetus for your consideration. The court ruled that Target Corp. violated the Americans with Disabilities Act because its Web site was not accessible to the blind. The court rejected Target’s argument that only its physical stores were covered by civil rights laws; it ruled instead that all services provided by Target, including its Web site, must be accessible to persons with disabilities.