Does your site give them enough reasons to come back? If not, it’s time.
11. Does it take more than four steps for a person to do what you want them to do on your site?
If yes, it may be time to redesign. The more steps it takes, the more likely they will be to quit … and leave.
Consider Amazon.com, one of the premier e-commerce Web sites. You can buy anything in four steps (assuming you have visited the site before and provided your address and payment information). Step one, open the homepage. Step two, search for the item. Step three, select the item. Step four, click on the one-step checkout.
On Google, you can find almost anything you want in three steps. Step one, open the homepage. Step two, enter your search term. Step three, select the search result you want.
You may not be competing against Amazon and Google directly, but your Web visitors are measuring their experience on your Web site against their experience on Amazon and Google. Your Web content has to be organized so that it can be found quickly and easily. Your site must be intuitive to navigate. In essence, everything on your site has to be obvious and easy. Is it? If not, time to redesign.
12. Do more than 25 percent of people who visit your site never go past your homepage?
If so, you have a problem, and a redesign may be needed to solve it. Every Web site gets visitors who stop in and leave immediately. But unless you put everything on your homepage, a significant proportion of your visitors should click deeper into your site
13. Do fewer than 10 percent of visitors perform an action (buy a product or service, sign up for more information, interact in some way) on your site?
Are you getting an increasing number of calls and e-mails from unhappy site visitors complaining they cannot find the information they want? If yes, you may not be expecting enough of your audiences. Or you may be making it too hard for them to do what you want.
You Might Need to Redesign Your Web Site If …
Does your site give them enough reasons to come back? If not, it’s time.
11. Does it take more than four steps for a person to do what you want them to do on your site?
If yes, it may be time to redesign. The more steps it takes, the more likely they will be to quit … and leave.
Consider Amazon.com, one of the premier e-commerce Web sites. You can buy anything in four steps (assuming you have visited the site before and provided your address and payment information). Step one, open the homepage. Step two, search for the item. Step three, select the item. Step four, click on the one-step checkout.
On Google, you can find almost anything you want in three steps. Step one, open the homepage. Step two, enter your search term. Step three, select the search result you want.
You may not be competing against Amazon and Google directly, but your Web visitors are measuring their experience on your Web site against their experience on Amazon and Google. Your Web content has to be organized so that it can be found quickly and easily. Your site must be intuitive to navigate. In essence, everything on your site has to be obvious and easy. Is it? If not, time to redesign.
12. Do more than 25 percent of people who visit your site never go past your homepage?
If so, you have a problem, and a redesign may be needed to solve it. Every Web site gets visitors who stop in and leave immediately. But unless you put everything on your homepage, a significant proportion of your visitors should click deeper into your site
13. Do fewer than 10 percent of visitors perform an action (buy a product or service, sign up for more information, interact in some way) on your site?
Are you getting an increasing number of calls and e-mails from unhappy site visitors complaining they cannot find the information they want? If yes, you may not be expecting enough of your audiences. Or you may be making it too hard for them to do what you want.