You Might Need to Redesign Your Web Site If …
In addition to challenging that enormous baby boom generation, you run the risk of losing potential customers, members or supporters among the millions and millions of individuals with disabilities that impede their use of “customary” Web tools like the mouse or small text.
Any organization can come up with a dozen reasons to put off making a decision about whether to realign or redesign its Web presence. As consultants to nonprofits, trade associations and corporate clients alike, we do not take this decision lightly. But we tell our clients that, as difficult as the decision can be, failing to make a decision has consequences as well — in frustrated or disappointed customers, lost opportunities and higher costs later on.
David Haase is senior consultant and director of editorial services for Virilion (formerly Mindshare Interactive Campaigns). This whitepaper is reprinted courtesy of Virilion.