13. Do fewer than 10 percent of visitors perform an action (buy a product or service, sign up for more information, interact in some way) on your site?
Are you getting an increasing number of calls and e-mails from unhappy site visitors complaining they cannot find the information they want? If yes, you may not be expecting enough of your audiences. Or you may be making it too hard for them to do what you want.
You Might Need to Redesign Your Web Site If …
13. Do fewer than 10 percent of visitors perform an action (buy a product or service, sign up for more information, interact in some way) on your site?
Are you getting an increasing number of calls and e-mails from unhappy site visitors complaining they cannot find the information they want? If yes, you may not be expecting enough of your audiences. Or you may be making it too hard for them to do what you want.