Does your site give them enough reasons to come back? If not, it’s time.
11. Does it take more than four steps for a person to do what you want them to do on your site?
If yes, it may be time to redesign. The more steps it takes, the more likely they will be to quit … and leave.
Consider Amazon.com, one of the premier e-commerce Web sites. You can buy anything in four steps (assuming you have visited the site before and provided your address and payment information). Step one, open the homepage. Step two, search for the item. Step three, select the item. Step four, click on the one-step checkout.
You Might Need to Redesign Your Web Site If …
Does your site give them enough reasons to come back? If not, it’s time.
11. Does it take more than four steps for a person to do what you want them to do on your site?
If yes, it may be time to redesign. The more steps it takes, the more likely they will be to quit … and leave.
Consider Amazon.com, one of the premier e-commerce Web sites. You can buy anything in four steps (assuming you have visited the site before and provided your address and payment information). Step one, open the homepage. Step two, search for the item. Step three, select the item. Step four, click on the one-step checkout.