More, More, More!
What day is it? In the span of only a few weeks, I received four wall calendars, a personalized pocket planner, a checkbook-sized calendar and a wallet-sized booklet calendar. Not unusual at first glance. But that’s just the beginning! Two of the wall calendars also had back-end premium offers; the pocket planner came with a funky flat pen; and the checkbook-sized calendar came with lots of seriously glitzy stickers and other fun goodies.
Note to self …
Five organizations sent me notepads — one of them personalized, most of them uninteresting. The one from Planned Parenthood of Metropolitan Washington, D.C., has chipboard backing and the most pages (24 sheets). The sheets all are branded with the PPMW logo and address, made to look like a prescription pad, but with “This is not an actual prescription pad” printed in tiny type at the bottom. The interesting thing about this package is that unlike every other notepad I received, there is not one mention of the notepad in the letter. It’s just there, looking like a prescription pad. Make of it what you will.
Defenders of Wildlife’s notepad is die-cut with a wolf pup at the top. Its and the USO’s are the only notepads that were not branded with the organization name and/or slogan, etc. The DOW package also stands out among the notepad offers because it included a back-end Windbreaker premium. More is more, is more.
Thinking of you
Note cards also were big this fall, which I wondered about after the latest postage increase and regulations on dimensional mail. Out of the half dozen collections I received, only one — from the Make-A-Wish Foundation — was the classic set of 10 holiday cards in a box.
Memorial Sloan-Kettering Cancer Center also sent 10 cards, but it is an all-occasion collection in an envelope with a large back window showing one of the cards [enclosed labels also can be seen through the window]. Because the art on the cards and labels predominantly is flowers, the package has more of a spring feel to it than the other card mailers’ autumn and holiday efforts, but the images are classics.
