(Press release, Jan. 22, 2015) — JDRF has selected RMI Direct Marketing as its new list management provider, effective Jan. 5, 2015.
Read MoreRMI Expands Partnership With JDRF to Include List Management Services
Company: American Lung Association
Digital Fundraising Expected to at Least Triple Its Percent of Total Fundraising in the Next Decade
(Press release, Dec. 9, 2014) — Charity Dynamics released The Next Ten Years in Digital Fundraising, showing that 88 percent of nonprofit professionals expect digital fundraising to grow from 7 percent of total fundraising to 20 percent or more within the next 10 years. A majority of those, 50 percent of total respondents, expect digital fundraising to become more than 30 percent of total fundraising.
Read MoreI’m Ticked Off!
To measure the effectiveness of a brand based on a single channel or a single campaign strategy is a terrible mistake. And, honestly, I’d like to see the media report on what matters — not just something that has a shock factor.
Read MoreSocial Fundraising Using Facebook Timeline Apps
It’s quite possible that the direction Facebook is heading with Timeline Apps will help Facebook make good on the promise of social media becoming an important, productive and measurable channel for fundraisers. So what’s the big deal? Why is this announcement potentially so important for fundraisers? Here are five reasons why I think this announcement will make a difference for the nonprofit sector.
Read MoreNonprofits Using Social Media to Engage and Share, Says Sage North America Survey
AUSTIN, Texas, October 28, 2009 — Sage North America today announced the results of its recently conducted social media survey for nonprofit organizations in the U.S. and Canada. One of the most interesting findings: 91% of respondents raise funds online, but only 58 percent of those nonprofits using social media cite fundraising as a goal for using it. “Sharing our story,” building a community, public relations, and donor engagement/retention – not raising funds – were listed as the nonprofits’ top reasons for engaging in social media.
Read MoreMaking a New Appeal Using Vintage Images
September 18, 2009, The New York Times — WITH the economic downturn kindling a longing for less volatile eras, many companies have turned to nostalgia marketing. Examples are Volkswagen, featuring a 1964 Beetle in advertisements, General Mills, selling Cheerios and other cereals in retro boxes, and Nationwide Insurance, resurrecting its “Nationwide is on your side” catchphrase.
Read MoreCheck Out These New Videos!
We caught up with some of the speakers at the DMA Nonprofit Federation 2009 New York Conference last week, and they were kind enough to share some of their best tip on camera.
Read MoreCheck Out These New Videos!
We caught up with some of the speakers at the DMA Nonprofit Federation 2009 New York Conference last week, and they were kind enough to share some of their best tip on camera.
Read MoreCraig Finstad on the Power of Premiums
Craig Finstad, assistant vice president of direct response operations for the American Lung Association, discusses the power of premiums, which he co-presented a session on at the DMANF’s 2009 New York Nonprofit Conference in early August.
Read MoreCharity Dynamics and FreeCause Partner to Deliver Dynamic Social Networking Solution to Nonprofits
AUSTIN, Texas, June 23, 2009 — Charity Dynamics and FreeCause today announced a partnership that will provide nonprofit organizations with a unique and powerful social networking solution to drive greater constituent involvement and take special event fundraising to new levels.
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