4 Online Fundraising Pitfalls — and How to Avoid Them

Online fundraising is important — and growing more important every year — but nonprofits can't just open a spigot and watch online contributions pour in. Successful online fundraisers avoid the common mistakes that plague so many others. Here are four fundraising pitfalls we see too often and how can you can avoid them: 1. inconsistent messaging on donation pages. 2. making the donation process too complex, 3. skipping effective follow-up and 4. relying on intuition, not data.