RMI Expands Partnership With JDRF to Include List Management Services
(Press release, Jan. 22, 2015) — JDRF has selected RMI Direct Marketing as its new list management provider, effective Jan. 5, 2015.
RMI Direct Marketing is pleased to announce that effective Jan. 5, it will be both the list management and list brokerage agency of record for JDRF.
JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF’s goal is to progressively remove the impact of T1D from people’s lives until we achieve a world without T1D. As the largest charitable supporter of T1D research, JDRF is currently sponsoring $568 million in scientific research in 17 countries. In 2012 alone, JDRF provided more than $110 million to T1D research. More than 300,000 donors contribute generously to JDRF annually to support the organization.
Raising money and awareness for the research that JDRF funds is a crucial component to ultimately finding a cure for T1D. No one knows that more than Michael Kertelits, RMI's list broker for the organization, whose own family has been part of the T1D family for over three years now. “The work that the organization does on behalf of all people trying to manage the daily obstacles and the potentially harmful, long-term complications of T1D is vital,” says Kertelits.
“We’re very excited to begin working with JDRF on the management side," says RMI Senior Vice President and National Sales Manager Rich Leary. "We’ve had such great success with their acquisition program and are proud that they have chosen to work with us for list management, as well. The JDRF donor list is a great addition to the other health nonprofit accounts we manage, including the American Lung Association, American Institute for Cancer Research, Mayo Clinic and Easter Seals.”
RMI will soon release new JDRF datacards, as well as a new list kit for easy access to everything about the JDRF list properties.