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Donor-focused print and Web
Fine-tuning your messaging is next. What you say in your communications also should reflect who you are today and have a strong donor focus. Connect donors directly to those served by their donations. Too many organizations unwittingly neglect to do this. Most organizations are institutionally focused when it comes to communications, failing to involve the donor directly, missing this opportunity to build a meaningful relationship with the very people who enable the organization to exist and grow.
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Richard Deveau
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