Why Integrating Fundraising and Awareness-Generating Media is Essential

Depending on the results, you might need to take a good look at your mission. Have you drifted off track or has your mission become diluted over time? If so, then donors won’t fully know who you really are today or what you stand for, which will in turn affect donations. It’s amazing how many organizations have an outdated mission statement. As the organization has evolved over time, the existing statement no longer reflects reality. Updating this most vital component of both internal and external communications should be a top priority and completed before doing anything else.