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If your organization’s mission statement is still germane, you might need to look at some of the other aspects of your brand identity: your logo, tag line, the images, typefaces and colors you use. These elements of your brand are your organization’s “face.” And, in this case, looks do matter. These components of your brand are the first things people see when they meet you. It’s also your organization’s personality — the way you present yourself to, and interact with, the world.
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