Why Integrating Fundraising and Awareness-Generating Media is Essential
The nonprofit world has a population problem. The number of nonprofit organizations has increased by 42 percent in the last decade alone. And with the IRS granting nonprofit status to an average of 83 new organizations every day, it’s clear this is becoming a very crowded environment.
As a result, the nonprofit sector also has an identity problem. In a marketplace that’s this crowded, how do you distinguish your organization from all the others rivaling for donors’ attention and funds? How can your organization stand out in such a large and continually growing crowd and still get noticed? How can you make your mission resonate with donors, so that when your appeal arrives in the mail or they enter your Web site, they’ll respond with a gift? And then how do you convince donors to keep giving to your organization?
