Why Integrating Fundraising and Awareness-Generating Media is Essential

Which brings us to the exploratory stage of the donor relationship, where donors take some initiating steps to gather more information to determine if there are common ground and interests they share with your organization. Communication from the donor at this point is still fairly superficial and passive. In the not-too-distant past, this was achieved by providing printed materials and literature to prospective donors, and to a degree still is.