Don't Shrug
The weight of the world rests on understanding your organization's Web stats.

By
Liz Murphy
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Average online-conversion rates for retail Web sites are in the 2 percent to 4 percent range, even with top retailers such as QVC and Land’s End seeing 12 percent to 16 percent, according to a recent Nielsen//NetRatings report.
Shocking, isn’t it?
That means 84 percent to 98 percent of most Web visits do not result in a transaction.
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- Companies:
- American Diabetes Association

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