Don't Shrug
The weight of the world rests on understanding your organization's Web stats.

By
Liz Murphy
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Among nonprofit organizations, I’ve seen donation-page conversion rates from a low of 0.5 percent (the site had problems) to a high of 17 percent for optimized sites.
For relief organizations collecting donations for the recent Indian Ocean tsunami disaster, that number shot up to 30 percent. While tsunami fundraising was certainly a special case, it shows us the potential for online fundraising.
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- Companies:
- American Diabetes Association

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