Don't Shrug
The weight of the world rests on understanding your organization's Web stats.

By
Liz Murphy
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Watch the trends over time — slow months, high-traffic months, etc. — and plan campaigns accordingly. Non-profits that host events often see spikes around event times and on event pages.
Events or meetings often attract non-members, as well. A membership-campaign push on event pages or on the site homepage of event-registration times can be highly successful.
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- Companies:
- American Diabetes Association

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