American Diabetes Association

Engage P2P Conference Is Next Week
October 15, 2014

Join FundRaising Success in Washington, D.C., next week for our inaugural peer-to-peer conference, Engage P2P: Redefining Peer to Peer.

If They Only Knew …
February 1, 2014

Fundraisers, on the whole, are dedicated, passionate and tireless advocates of the causes they champion and of the greater good. The overwhelming majority are meticulously ethical and completely undeserving of the shadow that hangs darkly over their profession.

I’m Ticked Off!
May 14, 2013

To measure the effectiveness of a brand based on a single channel or a single campaign strategy is a terrible mistake. And, honestly, I'd like to see the media report on what matters — not just something that has a shock factor.

First Impressions
May 7, 2013

Don't let anyone fool you, looks count. First impressions go a long way. In the past week I've been thinking a great deal about the first and last impressions we have on our constituents. For those of us at colleges and universities, it begins when our future alumni are students. For others, it begins when our constituents receive our communications. I saved all of my direct mail from nonprofits for the last week, and I'd love to share some thoughts on the first impressions they gave.

How to Use Your Facebook Page to Build Your Nonprofit E-mail List
April 16, 2013

For many nonprofits, e-mail is the bridge that Facebook fans frequently walk across on their way to becoming a donor, simply because it’s more private and less distracting than Facebook. This is why it’s critical to have a smart e-mail marketing strategy, in addition to a smart Facebook strategy. No one ever joined an e-mail list just to join an e-mail list. It would be great if this were so, but it’s not.

DMANF Honors LW Robbins President Lynn Edmonds With Max Hart Award
January 15, 2013

The Nonprofit Federation of the Direct Marketing Association (DMANF) is pleased to announce the selection of Lynn Edmonds, president of LW Robbins, as its 2013 Max L. Hart Nonprofit Achievement Award recipient. The Max L. Hart Nonprofit Achievement Award, presented annually at the Washington Nonprofit Conference, recognizes career accomplishments by an exceptional fundraising professional with a track record of service, leadership, innovation and integrity.