Don't Shrug
The weight of the world rests on understanding your organization's Web stats.

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Liz Murphy
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This also is a great example of Web usability. Multiple donation links with slightly different focuses provide audience-specific solutions (for example, donors who want to give a memorial gift versus donors who want to support diabetes advocacy). The varied placement of the links also addresses the individual search behavior of prospects.
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- Companies:
- American Diabetes Association

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