Don't Shrug
The weight of the world rests on understanding your organization's Web stats.

By
Liz Murphy
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Your online conversion rate — the percentage of Web visitors who join, give or take a desired action online — is the critical measurement of your organization’s online success. Your conversion rate tells you how well or how poorly your Web site is serving the needs of your prospective donors or members — and your organization.
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- Companies:
- American Diabetes Association

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