The ‘New Look’ of Major Giving
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RECOGNIZING LIFE IS CYCLICAL, NOT LINEAR
As life has extended for many Americans, we don’t all go through various stages at the same time. Knowing when major changes -- i.e., parenting, empty nesting, grandparenting, retiring, etc. -- are taking place will provide charities with an opportunity to suggest special gifts to commemorate these special times.
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- Judith E. Nichols
Judith E. Nichols
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