The ‘New Look’ of Major Giving
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THINK MORE BOLDY ABOUT ANNUAL GIFTS
Higher productivity, two-income households, lower taxes, more college-educated adults and lower inflation all are factors that have combined to produce new levels of affluence. In the past decade, affluence in the United States has increased at a phenomenal rate, enlarging an already under-tapped market of potential donors. Twenty percent of all American households are affluent -- defined as those individuals with an annual income of $75,000 or more, a median household income of $121,000 and a median net worth of $50,000.
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- Judith E. Nichols
Judith E. Nichols
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