Judith E. Nichols

It takes about 15 years for our perceptions to catch up with reality. Americans are just beginning to understand that the majority of elderly people are living well into their 80s and 90s -- rather than the “three score and ten” we were once told to expect out of life. So how does Americans’ increasing longevity affect major giving? By focusing on bequests and planned gifts, many charitable organizations will actually bring in more money from a broader base of supporters than they can through a focus on currents gifts. A recent Merrill Lynch survey revealed that adults ages 45 to 64 are

The New Face of Donors July 19, 2005 By Judith E. Nichols, CFRE Increasingly, our donor and prospect bases will be dominated by individuals born after, rather than before, World War II. They are very different from the men and women who came of age during the Depression and lived through that war. The new face of donors includes Baby Boomers, Generation Xers and the first wave of Generation Net, and whether you are approaching them for annual or major gifts, it will behoove you to know a little more about them, their values and their perspectives. BABY BOOMERS Middle-aged baby boomers have very

More Blogs