The ‘New Look’ of Major Giving
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It takes about 15 years for our perceptions to catch up with reality. Americans are just beginning to understand that the majority of elderly people are living well into their 80s and 90s -- rather than the “three score and ten” we were once told to expect out of life.
So how does Americans’ increasing longevity affect major giving?
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- Judith E. Nichols
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