The ‘New Look’ of Major Giving
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As Americans understand the financial implications of their own increasing longevity, “ultimate” gifts -- sacrifice gifts of assets during one’s lifetime -- will be made reluctantly, at best.
The typical major gift was once a one-time “sacrificial” contribution from an elderly donor near the end of her life. It was usually directed to a charity’s capital needs. However, concerns about outliving one’s assets suggest that there will be an increasing reluctance to part with assets until death. Economic and demographic changes are forcing pre-retirees and young retirees to re-evaluate how they’re going to fund their extended “golden years.”
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- Judith E. Nichols
Judith E. Nichols
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