The ‘New Look’ of Major Giving
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By focusing on bequests and planned gifts, many charitable organizations will actually bring in more money from a broader base of supporters than they can through a focus on currents gifts.
A recent Merrill Lynch survey revealed that adults ages 45 to 64 are afraid they will outlive their money. And 47 percent of women and 33 percent of men in households with annual incomes greater than $50,000 are “very” or “somewhat” concerned that they will outlive their retirement savings, according to the International Association for Financial Planning in Atlanta.
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- Judith E. Nichols
Judith E. Nichols
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