Bloomingdale's to Support amfAR With 'Fashionable Fundraiser in Black & White'
NEW YORK, Augus 24, 2009 — For the seventh year in a row, Bloomingdale's will host a charity shopping night in each of its stores -- the Fashionable Fundraiser in Black and White. Held each February and August, the Fashionable Fundraiser helps raise awareness and funds for national and local charities. This August, Bloomingdale's will partner with amfAR, The Foundation for AIDS Research, for the four-day event, running from Thursday, August 27 through Sunday, August 30.
Fashionable Fundraiser in Black and White invites shoppers to support Bloomingdale's and its involvement in its communities. Customers will have the opportunity to shop for a cause, enjoy special offers, and learn more about amfAR and how to get involved in their own communities. Bloomingdale's pledges to make a donation of $75,000 to amfAR, which the organization will use in support of its global programmatic efforts in the fight against AIDS.
"Bloomingdale's has a long-standing history of supporting AIDS research, and we are proud to continue to aid the fight with this season's Fashionable Fundraiser in Black and White," says Michael Gould, chairman and CEO of Bloomingdale's. "What better partner could we ask for than amfAR, an organization that has helped to advance AIDS research in leaps and bounds since its inception, and gotten this world ever closer to a cure."
Designer Kenneth Cole, chairman of the board of amfAR, has designed a t-shirt exclusively for Bloomingdale's for the Fashionable Fundraiser in Black and White. The black tee proclaims in red and white writing, "Make the Most of Wearing Times," in classic Kenneth Cole style. 75% of the $35 retail price of the tee will go directly to amfAR.
"amfAR is grateful to Bloomingdale's for its generosity and its forward-thinking philanthropic leadership," said Cole. "We applaud them for recognizing the importance of supporting cutting-edge research and for keeping AIDS in the public eye."