Bloomingdale's to Support amfAR With 'Fashionable Fundraiser in Black & White'
The tee will be showcased on the Good Deeds wall -- a new addition to stores this fall. The Good Deeds wall will highlight products that support charities and other various causes. Beginning with Fashionable Fundraiser, the wall will be seen in all stores, with a rotating selection of products, through the Holiday season.
The black and white theme, which is a Bloomingdale's signature, will play out in surprising and delightful ways throughout the stores. A Turner Classic Movies (TCM) trivia game will be placed randomly throughout each store, leading shoppers to the Good Deeds wall. Once there, they can select a mystery envelope and win a prize. A $1 donation will be made to amfAR for each person who completes and turns in the quiz to the Good Deeds wall, in addition to the $75,000 pledge.
TCM has provided fantastic prizes for the movie trivia game. One grand prizewinner will be chosen from each region to receive a TCM Movie Library, complete with 80 of cinema's greatest films. A second prizewinner in each store will receive a TCM gift basket. Additional winners will take home a TCM crossword puzzle book.
Throughout the Fashionable Fundraiser weekend, customers can have their photos snapped in black and white photo booths or drawn by sketch artists, and black and white cookies will satiate hungry shoppers -- activities will vary by store. Shoppers can even watch classic black and white movies in special viewing lounges.
Turner Classic Movies plays a vital role in Bloomingdale's fall film campaign, and has curated the selection of black and white movies screening in stores. And, the network, which is the authority in classic films, has loaned Bloomingdale's its extensive collection of photographs. The "Hollywood's Leading Ladies" and "Hollywood's Leading Men" black and white photograph exhibits will be on display in each store throughout the fall season.