Protecting Privacy--and the Industry

Protecting Privacy--and the Industry

July 5, 2005

By Nancy Purcell

Without an understanding of the realities of fundraising, list owners make easy targets for privacy advocates, and a cloud of suspicion can cover the innocent as well as the guilty. As list brokers and managers, it is incumbent on us to do due diligence on all mailers with whom we come in contact. Donor lists are the most precious assets of an organization, and ensuring their safekeeping and proper use is our most critical responsibility.